Tango Conceptual Update

2013

This paper is intended for those, who wish to understand more about the conceptual
foundations of the Celemi Tango™ simulation. It addresses some of the hard questions that
both new facilitators and customers may ask:

  • Why do people and customers in Tango “behave” as they do?
  • Does the simulation fit with reality?
  • What is the empirical evidence for the way competitive advantage is simulated?
  • Does it make business sense to treat people well?

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