
Tango Conceptual Update
2013
This paper is intended for those, who wish to understand more about the conceptual
foundations of the Celemi Tango™ simulation. It addresses some of the hard questions that
both new facilitators and customers may ask:
- Why do people and customers in Tango “behave” as they do?
- Does the simulation fit with reality?
- What is the empirical evidence for the way competitive advantage is simulated?
- Does it make business sense to treat people well?